Intelligent digital transit advertising
Media giants join forces to deliver success in London.
The launch of BusLED on iconic red Transport for London buses in October 2017, with Google as the advertiser, was the culmination of over two years of development and technical approval effort by the MotionLED team.
BusLED is an automotive-grade screen platform designed to be retrofitted to buses in a range of international formats, built ultra-thin to cope with the harsh daily environment of bus operation, including the nightly wash, while carefully managing power to avoid affecting vehicle performance.
MotionLED approached Exterion Media as a first adopter, testing and gaining approval from bus operators, bus manufacturer Volvo, and UK transport regulators including the DVSA, as well as securing TfL sign-off on content delivery and brightness control.
MotionLED appointed Hive Associates as a UK channel partner, and in 2017 Google's UK agency used BusLED as part of its Pixel 2 launch campaign, running over 200 separate media clips for 90 days and showcasing AdCast's geo-targeting capabilities.
MotionLED is now working with Exterion and Hive to expand the BusLED channel across London and major UK cities.
This is a huge moment for bus advertising; the product delivers stature, movement, scale, dynamism and geo-targeting – offering a whole new dimension to broadcast and narrowcast through this hugely attractive channel.
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